Traffic Secrets: How To Grow Your Traffic With Russell Brunson

Do you struggle with getting traffic to your site or attracting your dream customer? With my blog just a little over one-year-old, my goal is to increase traffic to my blog. There are many marketing strategies I have learned throughout this past year on how to increase traffic to my site. However, I am excited to get my hands on Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers and take part in this 30-day challenge to learn all there is to learn on driving traffic to my site from none other than Russell Brunson.

This post is brought to you by our sponsor, “Traffic Secrets.” The opinions expressed below are my own. Please see my disclaimer policy to learn more.

The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.

Who is Russell Brunson?

Russell Brunson is a Best Selling Author, entrepreneur, and CEO of $100M software company ClickFunnels which he launched with his partner Todd Dickerson in 2014. ClickFunnels became the fastest-growing non-venture backed software company in the world. On top of that, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, and popularized the concept of sales funnels.

Traffic Secrets is the final book to his Secrets trilogy. This book was two years in the making and has been highly anticipated by his followers knowing that he will deliver like he always does. If you have not read the other books in his trilogy set, check them out: DotCom Secrets: The Underground Playbook for Growing Your Company Online, Expert Secrets: Find Your Message, Build a Tribe, and Change the World, Unlock The Secret: The Underground Playbook for Scaling Your Company To The “Two Comma Club” and Beyond which are all bestsellers. You do not have to have read the prior books before reading this book. I didn’t and it still so valuable.

Check out this video below as Russell shares with us one of his secrets.

Why is Traffic Important?

Traffic (the people that visits your website) is the fuel for every successful business. The more people you can get in front of, the bigger impact you will have. This in turn will usually create more money for you. Think of web traffic is to internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

In other words, if you are not attracting visitors, your website is bound to get lost in the massiveness of the internet and perhaps, never found. Every site needs traffic, and even if your site is made very well if you are not attracting visitors, you won’t be generating sales or achieving your end goal with your business.

What is in Traffic Secrets?

In Traffic Secrets entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. The best part is Russell shares how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.

I did not know what to expect when I first received Traffic Secrets. I knew that I wanted to drive traffic to my site and this book was going to show me. One thing I know about this book as I started the challenge is that this book is not one that you can skim through.

Along with the book I received is a workbook to the 30-day challenge. Each day of the challenge comes with assigned readings and/or homework from the workbook. This really does make you sit down and really do the work. Learning and implementing what you learn.

Get your book here

Being introduced to identifying who your dream customers are and where they are at was truly an eye-opener.

By reading the book and completing the 30-day challenge, you will learn these four key strategies to increase your site traffic

Your Dream Customers

Russell shares that you should become obsessed with who your dream customer is and NOT just in your products. By being obsessed, he means to understand them just as well, if not better than they understand themselves.

The Dream 100

Find out where they are at. What are some of the top websites your dream customers are already visiting? What forums or message boards are they participating in? What podcasts are they listening to? What blogs are they reading? These are some areas to start looking for where your dream customers are at and this book and will take you more in-depth.

Hook, Story, and Offer

Hook, Story, and Offer is discussed in multiple chapters in Russell’s book DotCom Secrets and Expert Secrets and in detail where he explains how to make irresistible offers and the framework he uses for story selling. In this book, he talks about it and how it relates to traffic and ads.

The 3 Types of Traffic

You will learn how to get your traffic. You can get your traffic from your Dream 100 by working your way in and/or buying your way in.

I am on Day 15 of this 30-day challenge, smacked dab in the middle of the challenge. I am learning so much about Hook, Story and Offer at the moment. As mentioned above, each day brings so much learning and value. I cannot wait to see what I can do once I complete this book and challenge.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers is beneficial to any entrepreneur, whether you are selling a physical product or creating online blog content, like me. 

This post is brought to you by our sponsor, “Traffic Secrets.” The opinions expressed below are my own. Please see my disclaimer policy to learn more.

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